Brand identity and marketing, crafted with clarity, ceremony, and a bit of bite.
You didn’t build your business to blend in. You built it to mean something. To move people. To make a mark.
But lately, your brand hasn’t kept up. The visuals are scattered. The messaging falls flat. And what once felt sharp now feels shapeless.
You’re not here for trendy graphics or another logo to sit on the shelf. You want a system. A story. A brand that shows up as sincerely as you do.
The Parlor is a collaborative process. A place to sit and co-create the story, visuals, and strategy that will shape your next chapter.
We’ll build a foundation you can grow from. One that helps people see the value of what you do before you even speak. Whether you’re evolving, starting fresh, or giving your brand long-overdue attention.
You’ll walk away with:
A striking, cohesive visual identity that speaks for itself
A confident presence across every channel and touchpoint
More time to lead, instead of second-guessing your look and language
A bold, magnetic brand that attracts the right people
Who is this for?
A Beauty Brand Founder ready to take their products from local pop-ups to retail shelves. But their current branding doesn’t match the sophistication of their new formula.
An Entertainment Agency Owner who has been in business for five years. And wants a brand that feels more established, creative, & magnetic. Something that reflects the caliber of they’re clients.
A Hospitality Founder that is expanding their boutique café into event hosting and product collaborations, but their brand identity doesn’t stretch that far.
A Product-Based Founder who built a loyal audience through word-of-mouth but struggles to articulate what makes their brand special online.
A Creative Entrepreneur entering a crowded market who wants to stand out fast. They’ve already seen too many brands blending into the same beige aesthetic.
A Founder reintroducing their business after a name change or shift in ownership. They want to signal growth and evolution without alienating their existing audience.

What's included?
Your brand suite will be custom-built based on you're needs. Here's a taste:
Logo Suite: Primary, secondary, and icon marks in all major file formats
Branded Elements: Icons, patterns, textures, and flourishes to bring your brand to life
Color Palette & Typography: Chosen for your story, optimized for accessibility and impact
Web Design: Squarespace, Webflow, and Eventbrite options available
Print & Digital Design: Social media templates and email banners to zines and signage
Brand Guidelines: A rulebook and reference guide, so nothing gets lost in translation
The Ritual
Open the Circle: INQUIRY
Tell me where you’re at and what’s not working. I’ll send a tailored proposal with scope, pricing, and timing. Together we’ll decide what stays, what goes, and what can wait.
Root the Vision: RESEARCH + STRATEGY
We’ll dig into your origin story, values, audience, and market. This becomes the creative direction and strategy from which everything else grows.
Bring it to Life: DEVELOPMENT & DESIGN
Together, we’ll shape the visuals, including your core identity, typography, marketing assets, and more. You’ll add your input throughout, refining until it clicks.
Make it Real: DELIVERY + SUPPORT
You’ll receive your full brand kit and guidelines, plus 30 days of support to ensure everything works as it should.
Ready to begin?
Reserve your seat. Bring your questions. I’ll bring the tea. And together, we’ll summon a brand that’s been waiting to bloom.

Not Quite Ready? Let’s tend to what’s already growing.
Step into the Garden, my brand management subscription for ongoing branding and marketing support. Designed for founders who want polish, consistency, and stewardship without committing to a full overhaul.
Step into the Garden
Whether you’re ready to reshape your brand from the ground up or want a trusted steward to tend what’s already growing, there’s a seat waiting for you.
Frequently Asked Questions
How long does
this take?
How much does
this cost?
How involved will
I have to be?
Can you help me
Audit my brand?
I'd love to work with you!
But first, I need a few details before we get started.