Bespoke Brand Strategy & Identity for Small Businesses
The Parlor is a transformative space, for founders who are scaling or pivoting their business, where we co-create your brand identity with intention, artistry, and strategy.
Bring me your scattered visuals, unfinished ideas, and quiet ambitions. Together, we'll shape a brand that stirs something deep, with clarity and culture. That works as hard as you do, so you can stop second-guessing every post, email, and pitch deck.
You get everything you need for your brand to show up consistently across every touchpoint without you micromanaging it including a brand book and guidelines. So you spend less time wrestling with Canva and more time running your business. Clients recognize your work instantly and understand your value before you explain it. And when opportunities arise, you're ready with assets that make you look as established as you feel.
This is what happens when the brand identity of your small business finally matches the quality of your work. When your messaging is clear enough that the right people find you. When your visuals are strong enough to do the selling while you focus on growth.
Not quite ready to commit yet?
Fair. Big decisions deserve a little foreplay.
Take the Brand Diagnostic first. It's a short survey that will help reveal if your brand needs a full rebrand, a thoughtful refresh, or a few adjustments before you step into The Parlor.
Who is this for?
The Product-Based Founder who's built a loyal audience through word-of-mouth but struggles to articulate what makes their brand special online. You need language and visuals that finally match the care you put into your work.
The Agency Owner who's been in business for five years and wants a personal brand identity that feels more established, creative, and magnetic. Something that reflects the caliber of your clients.
The Hospitality Founder who's expanding from a beloved café into event hosting and product collaborations. Your current brand identity doesn't stretch that far, and you need something that can.
The Retail Entrepreneur who's ready to take your products from local pop-ups to wholesale shelves. Your formula is refined. Your branding isn't. You need a small business brand refresh that matches the sophistication of what you've built.
The Entertainment Creative entering a crowded market who wants to stand out fast. You've already seen too many brands blending into the same beige aesthetic. You refuse to join them.
The Small Business Owner who's reintroducing their business after a name change or shift in ownership. You want to signal growth and evolution without alienating your existing audience.
This is for founders ready to claim their next chapter. A leather seat, a slow pour, and a custom ritual built for your brand.
What happens here
The Parlor is a collaborative process. A place to sit and co-create the story, visuals, and strategy that will shape your next chapter.
Whether you're rebranding your small business from the ground up or refining what's already growing, we'll build a foundation you can grow from. One that helps people see the value of what you do before you even speak.
You'll walk away with:
A striking, cohesive visual identity that speaks for itself. A confident presence across every channel and touchpoint. More time to lead, instead of second-guessing your look and language. A bold, magnetic brand that attracts the right people.
No filler. No fluff. Just a brand that works.
Past Work
I've built and maintained brand systems for nonprofits, lifestyle brands, and events. So I know what breaks when you're scaling, and what works when you're too busy to babysit your marketing.
Want to see what I can do first?
What's included?
Your brand suite will be custom-built based on your needs. So you can move forward, knowing you have every brand and marketing asset you need.
Brand Tool Kit:
Logo Suite: Primary, secondary, and icon marks in all major file formats
Branded Elements: Icons, patterns, textures, and flourishes to bring your brand to life
Color Palette & Typography: Chosen for your story, optimized for accessibility and impact
Photography Direction: A reference guide for photographers and designers
Brand Guidelines: A brief rulebook for partners and designers. That lays out how to use your brand assets and present your business
Brand Stratagy Deck: An in-depth rulebook and reference guide for all internal staff. On your brand positioning, visuals, and assets, so nothing gets lost in translation
Marketing Tool Kit
Web Design: A custom-branded website on Squarespace, Webflow, and/or Eventbrite
Print & Digital Marketing Design: Social media templates, email banners, zines, and signage
Pitch Deck & One Sheet: A deck and one-sheet pitching your brand to investors and partners
Media Kit & Press Release: Decks and one-sheets presenting your brand to the press, partners, and the public
How this works
INQUIRY
Tell me where you're at and what's not working. I'll send a tailored proposal with scope, pricing, and timing. Together we'll decide what stays, what goes, and what can wait.
RESEARCH + STRATEGY
We'll dig into your origin story, values, audience, and market. This becomes the creative direction and strategy from which everything else grows.
DEVELOPMENT & DESIGN
Together, we'll shape the visuals, including your core identity, typography, marketing assets, and more. You'll add your input throughout, refining until it clicks.
DELIVERY + SUPPORT
You'll receive your full brand kit and guidelines, including vector files, PNGs, Jpegs, PDFs, and templets for your prefered sofware platfom. Along with the legal rights to all files. Plus 30 days of support to ensure everything works as it should.
Frequently Asked Questions
How long does this take?
How much does this cost?
How involved will I have to be?
Can you help me Audit my brand?
What if I already have a logo I love?
What happens after the 30-day support period ends?
Can I use my brand assets before the project is complete?
Ready to begin?
Reserve your seat. Bring your questions. I'll bring the tea. And together, we'll summon a brand that's been waiting to bloom.
Whether you're ready to reshape your small business brand identity from the ground up or want a trusted steward to tend what's already growing, there's a seat waiting for you.
I'd love to work with you.
But first, I need a few details before we get started.
Still on the fence?
Start with the Brand Diagnostic.
One hour. No pressure. Just clarity.
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