The Garden

"A world takes more than structure. It needs tending to."

The Parlor constructs the architecture — the mythology, the identity, the infrastructure that makes a brand function like a world with its own gravity. The Garden is what comes after. Ongoing care for the world you built, so it keeps running while you run the business.

You spent years making something worth experiencing. The atmosphere, the product, the culture your customers keep coming back to — that came from real attention. The Garden is how that attention keeps showing up, even when you're in a meeting, at a market, or finally taking a day off.

Make a Reservation

If your brand still needs its foundation, start with The Parlor. If the foundation is there and you need someone to maintain it, you're in the right place.

Torn edge of white paper

How does this work?

Before anything is designed or written, we spend 45 minutes on a call to go over the world you've built. Your values, your positioning, what makes your ideal customer choose you over someone cheaper or more convenient, and where the cracks are starting to show. That conversation is where the work actually begins.

The relationship compounds from there. Month two is faster than month one. By month six, I'm catching things before you have to ask.

Book a Call & Pick a subscription

Choose your subscription tier and book a call to discuss where you are and what's possible. If it's a fit, we move forward.

Start subscription

Complete your initial payment. No surprise fees or scope creep. You know what you're paying for and what you're getting.

Make Requests

There are no preset minimums or packages. Tell me what you need via Notion or Slack — a set of Instagram posts for the month, a pitch deck for an investor meeting, a media kit for an event — and I’ll give you a timeline depending on the work required.

I Design & Organize

I design, write, and organize your materials according to your brand guidelines. If you don’t have guidelines yet, that’s fine, I can build them as we go, documenting what’s working and tightening up what’s not.

You Approve & Use It

Review and leave notes on your schedule. Then move on with your day. Post it. Send it. Print it. You’ll have the legal right to use and distribute your assets as you need.

No micromanaging or teaching someone your brand from scratch every few months. Or checking in to make sure it still sounds like you. Just consistent support that understands the world you've built and keeps it running while you focus on what's growing.

Book your call

What's Inside?

The Garden covers the range of assets a founder in retail, hospitality, or entertainment regularly needs — not as a preset package, but as a living scope that flexes with the business.

File Organization & Brand Guidelines

Your assets, organized and documented so the world you built stays legible, to you, collaborators, and anyone who joins later. No more hunting for a logo at midnight.

BRAND GUIDELINES

ASSET PORTAL

Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.
Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.
Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.
Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.

Media Kits & Press Releases

Everything journalists and partners need to say yes, organized, polished, and ready to send.

One-Sheets: 1 to 2 pages

Landing Pages for Media & Press

Press Release: 1 to 5 Pages

Media Kit: 2 to 5 Pages

Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.
Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.
Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.
Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.

Print Marketing

Your physical presence is held to the same standard as everything else in the world you built.

Print Collateral: Posters, Brochures, Zines, Booklets, Flyers, and Postcards

Event Materials: Tents, Tablecloths, Merchandise, and Takeaways.

SIGNAGE: Banners, Yard Signs, Table and Floor Stands, Wayfinding Signs, and Billboards

Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.
Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.
Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.
Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.

Web Design & Email Marketing

Updates, builds, and maintenance on Squarespace, Webflow, and Eventbrite, so your digital presence stays current without becoming a project.

EMAIL TEMPLATES: Beehiiv, Mailchimp, Omnisend, Klaviyo

micrositeS: Link Tree and or Landing Page

Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.
Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.
Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.
Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.

Social Media Content

Branded posts, stories, and graphics that hold attention and match your aesthetic, without you becoming a designer or full-time content creator.

Social Media Banners

Thumbnails

Static Post Templates

Carousel Templates

Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.
Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.
Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.
Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.

Pitch Decks & Investor Materials

Clear, confident presentations that make your case without requiring you to walk someone through it twice.

Pitch Decks: 5 to 20 Pages

Visual Aids: Charts, Graphics, Images, Gifs, and Posters

Presentations: 5 to 20 Pages

Handouts: 2 to 6 Pages

Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.
Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.
Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.
Ornate, baroque vintage-style rectangular frame with intricate, swirling floral and leaf patterns in each corner and along the edges, leaving a blank center for text or an image. The design is elegant and decorative.

What if I need something that's not on this list?

If you need something brand-related that isn't on this list, such as a marketing strategy, an email campaign, or a website overhaul, bring it to the call. If I can’t help you, I'll help or connect you with someone who can.

Book your call
Torn edge of white paper

What I've done

"I've built and maintained brand worlds for nonprofits, lifestyle brands, and events for over ten years. I know what breaks when you're scaling, what holds when you're too busy to babysit your marketing, and what quietly falls apart when nobody's tending it. I designed the campaign that helped Hope For The Day's Sip of Hope Coffee Shop raise over $60,000 during COVID-19. That's the level of ongoing attention you're getting here."

Want to see what I can do first?

View my Past Work

South Central Hotel

Hotel and Cafe Branding

The Nines Barbershop

Branding and App Design

Stigma Swear Jar

Fundraising Campaign

Torn edge of white paper

How much does this cost?

Weekly Support — $125/week.

Dedicated attention to a specific project with a deadline — a product launch, an investor pitch, or a campaign. With no long-term commitment or scope creep.

Monthly Subscription — $500/month.

Ongoing care for founders who need consistent, strategy-led support month to month. Request work as needed, get it back within one to two weeks, for one flat rate.

A black Swallowtail Moth with white accents is displayed on a stick inside a glass dome, set on a round base. The image is illustrated in black and white.

How does this compare to hiring a graphic designer or working with an agency?

A garden stays maintained when someone tends it regularly. Your brand is no different. You have three real options, and each one comes with a tradeoff worth understanding before you decide.

A wooden desk with an open book and magnifying glass stands beneath a wall display of framed, labeled butterfly specimens. One butterfly is in a glass dome on the desk. The background wall is deep blue with a subtle pattern.

A freelance graphic designer takes direction and delivers options. What they often skip is the world beneath the work — your mission, your positioning, what actually makes your ideal customer choose you. Many are happy to design without asking how it needs to function. When strategy matters, a designer who doesn't lead with it costs more than their invoice.

A wooden display cabinet with glass doors contains framed butterflies, pressed plants, botanical illustrations, a jar with a specimen, and several old books, set against a dark patterned wallpaper by a window.

‍A branding agency has more coordinated resources under one roof. That coordination carries real value for complex, large-scale projects. It also brings significant overhead, longer turnaround times, and layers of people standing between you and the work. For founders who need fast decisions and consistent deliverables, that structure slows everything down.

A vintage wooden desk displays a brass lamp, botanical illustrations, specimen jars, old books, drawing tools, and a framed butterfly, evoking a naturalist’s study filled with scientific sketches and collections.

The Garden sits between both. I work with small businesses that want their strategy, design, and messaging shaped by a long-term vision, not just their next deliverable. I ask where your brand is today, where it's growing, what's in its way, and what will make it more admired, more profitable, and more legible to the people who matter most.

Book your call

Frequently Asked Questions

How much of my time will this take?

What if my brand is a mess right now?

Can you help me find the weak spots?

What if I only need help for a few weeks?

How fast will I get my materials?

How will you adapt to my audience and market?

Before we start, I’ll ask who your customers are, what cultural context matters to them, and what genuinely sets you apart. The goal isn't to make your brand look professional. It's to make it look like the most compelling version of itself, and speak to the people you're trying to reach.

Book your call

"A leather seat. A slow pour. A system built to last."