Meet the sharp-tongued designer. Conjuring bold identities and seductive marketing for creatives, disruptors, and dreamers.

Hi, I’m Viki. I’m a brand identity and marketing designer based in Chicago, Illinois.

I design brand identities and marketing made explicitly for your business.

‍I don’t do trendy, I do custom. If you want run-of-the-mill corporate branding, call someone else. (But you'll look like a guy hiking a mountain in a three-piece suit.)

Because if you're a B2B or B2C service with a vanilla brand, you're not just boring, you're invisible. And if you're hosting a corporate event with branding that screams "millennial beige," you're already behind.

Human in a leather coat and a black beanie standing in front of an old billboard

I'm interested in working with

Resturans • Bars • Breweries • Wineries • Coffee Shops • Tea Houses • Bakeries • Tattoo Studios • Craft Studios • Book Stores • Boutiques • Theaters • Museums • Film Makers • Craftsmen • Creatives • Cultural Centers • Nonprofits • Community Organizations

Resume

"Your brand deserves more than a logo. It deserves a story people want to be a part of."

Have you ever wondered why customers choose one business over another? Or why they become loyal advocates, even when alternatives might be less expensive. That’s the power of brand storytelling.

It’s not just what you sell. It’s how you show up, connect, and why you exist. That’s what turns casual browsers into loyal customers, advocates, and partners.

I’ve spent years watching brands try and fail to connect. From booths at music festivals to convention floors. Most of the time, the problem is simple, they never took the time to understand who they were speaking to.

That’s where I come in. I get to know your ambitions, industry, and audience to design a brand that speaks their language and holds their attention.

Whether it's something you’ve outgrown or something new, I create brands ready for the spotlight. I also provide ongoing support to keep everything aligned and flowing.

Because your branding and marketing should work with you, not against you.

Let’s build something worth following, not just selling.

More about me

"My taste is equal parts 90s nostalgia and cringe."

Starter Packs

"If you asked me where to start, this is what I'd tell you."

Torn edge of white paper

Free Resources

For those who like to start with their own hands. Here you’ll find tools designed to help you strengthen your brand identity, from brand strategy guides to quizzes, whether you’re starting fresh or fine-tuning.

Take what you need, and come back when you’re ready to go deeper.

Girl writing a letter

Brand Storytelling Guide

A brief introduction to brand storytelling, with a basic guide to telling relatable and engaging brand stories.

A person in dark clothing holds a hand mirror, reflecting bare trees in a forest. The photo is in black and white, creating a moody and mysterious atmosphere.

Brand Audit Workbook

A condensed brand audit to see how your brand is performing and determine if it's time for a brand refresh.

A close-up, dramatic image of black chess pieces, with the queen prominently in the center, surrounded by other pieces, against a dark background.

Brand Strategy Guide

Build a long-term plan for how your brand presents itself and connects with customers by developing its brand identity.

More Resources

Let's turn your brand into something magnetic.

My brand design and management services help founders turn ideas into enduring brands. Whether you’re crafting a new identity or nurturing your brand’s growth, this is where strategy meets storytelling and design becomes ritual.

A vintage photograph of a wall in a dimly lit parlor. The wall is decorated with French molding and painted a rich oxblood color. In front of the wall is a carved wood side table with two white tea cups and saucers perched on top, nestled between two worn leather cigar chairs with wooden feet, and a richly patterned Persian rug underfoot. Soft, warm natural lighting from the right casts shadows across the room, creating a dark and moody atmosphere.

The Parlor

This is brand identity design that helps people see the value of what you do, whether you’re evolving or giving your brand long-overdue attention.

Arch over a garden pathway

The garden

Your brand is growing wild and unruly. Let’s shape it with intention and make every touchpoint a part of your audience's daily ritual.