You already know what doesn't work

The logo that never quite fit. The marketing that costs more than it returns. The brand that makes you feel like you're wearing someone else's clothes.

You're not invisible because you're boring. You're invisible because no one taught you how to be seen.

Human in a leather coat and a black beanie standing in front of an old billboard

Hi, I'm Viki. I design brand identities and marketing for founders who run restaurants, bars, coffee shops, breweries, tattoo studios, theaters, and boutiques.

‍The kinds of businesses that depend on the atmosphere. On return visits. On people telling their friends, "You have to go there."

I work with founders in retail, hospitality, and entertainment because these industries live or die on connection. A weak brand doesn't just cost you customers—it hands them to someone who figured out how to speak their language first.

My Resume

How I Got Here

I started tinkering with design as a kid on Myspace and Tumblr. Tweaking code. Testing layouts. Watching what caught attention and what got scrolled past.

Then I saw something that changed how I thought about branding entirely.

There was a horror anime called Jigoku Shōjo—Hell Girl. The marketing team didn't just promote the show. They built an urban legend around it. And spread cryptic posts across social media about a strange girl who could drag someone to hell if you knew how to reach her. The posts always led back to a stark black landing page with a single form: Submit a name. Tell us your grievance.

‍The show ended. The legend didn't.

People are still sharing those stories. Still searching for that page. The brand outlived the product because it understood one thing most businesses miss: people don't follow businesses. They follow stories they want to be part of.

That's what I've been chasing ever since.

What I Do

‍‍‍I don't hand you a logo and call it a brand. I don't recycle templates or give you five-second fixes.

I get to know where you are now, where you want to go, and who you're trying to reach. Then I help you go from a vague target audience to a customer profile that sharpens over time—with systems to track what's working and collect feedback that actually matters.

I'm not a yes man, but I will tell you why I'm saying no. I'm not a branding factory, but I do have strategies and guidelines that keep things efficient without cutting corners.

What This Gets You

A brand that doesn't just look good in the moment, but works for you over time. Marketing that pulls its weight. A story people remember and repeat.

Because your customers aren't choosing you over the competition because you're cheaper or closer, they're choosing you because you made them feel something. Because you showed up in a way that mattered.

That's not luck. Its design.

Torn edge of white paper

Make a Reservation

If you're ready to stop guessing and start connecting, let's talk.

A vintage photograph of a wall in a dimly lit parlor. The wall is decorated with French molding and painted a rich oxblood color. In front of the wall is a carved wood side table with two white tea cups and saucers perched on top, nestled between two worn leather cigar chairs with wooden feet, and a richly patterned Persian rug underfoot. Soft, warm natural lighting from the right casts shadows across the room, creating a dark and moody atmosphere.

The Parlor

Brand identity design that helps people see the value of what you do, whether you’re evolving or giving your brand long-overdue attention.

A cobblestone path runs under a wooden pergola covered in blooming roses, leading to a sunlit, lush garden filled with greenery and colorful flowers. Warm sunlight filters through the pergola.

The garden

A brand management subscription that handles your marketing materials, so you can get back to what you do best.

Torn edge of white paper

More about me

"My taste is equal parts 90s nostalgia and cringe."

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"If you asked me where to start, this is what I'd tell you."