The Study

A design and marketing blog.

A blog for Founders and Creative Entrepreneurs exploring the art of brand storytelling.  Here, I share insights on branding, strategy, and marketing to help you build a business people remember. Think of it as your quiet space to learn how brands grow, evolve, and stay desirable.

The Quiet Signs Your Brand Outgrew Its Original Identity
This post explores the subtle signs your brand identity no longer fits your business. And why feeling disconnected from your brand often signals growth, not failure.
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The Attention Economy Is Exhausting.
This post explores why audiences are tuning out traditional marketing. And how playful, experiential strategies create deeper brand engagement without shouting.
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Brand Archetypes in Storytelling and Marketing
Explore the 12 brand archetypes and how they define your voice, tone, and story to create a deeper emotional connection with your audience.
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Human in a leather coat and a black beanie standing in front of an old billboard

Hi, I'm Viki. ‍I work with retail, hospitality, and entertainment businesses that have proven their concept but have lost their way as they scale up.

You know your brand matters. You're less clear on how to stay consistent while you're opening a second location or hiring your first team.

I design identity systems that hold up under pressure. Then I stay, through launches, pivots, and the messy middle, providing strategy and support that aligns with your story and keeps it straight.

Work with me
Guerrilla Marketing: Unconventional Advertising
Discover how high-impact marketing can help you capture attention through creative, low-cost tactics designed to generate buzz and elevate your brand.

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If Your Marketing Isn’t Working, It’s a Brand Story Problem
When marketing stops working, the issue is often an outdated brand story. Learn how brand storytelling restores clarity, trust, and momentum.

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How to build a Brand Strategy
How to build a Brand Strategy that speaks to the right audience and builds a loyal following for your business.

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Every Brand Has a Story. Here's How to Find Yours
Discover why brand storytelling is the most powerful tool in branding and marketing, and how to uncover your brand’s story.

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Read this before your Brand Audit
How Brand Audits can help you identify gaps, inconsistencies, and what you've underutilized.

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Why Your Marketing Feels Louder but Less Effective
If your marketing feels louder but isn’t converting. This post breaks down why misalignment, not effort, is usually the real problem and what to do before changing tactics.

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How to Build a Cult Brand Without Selling Your Soul
You don’t need millions of followers or celebrity endorsements to build a loyal community. Get in, we're building a Cult.

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Crafting a Brand Persona People Can Feel
Discover how to define your brand’s personality, tone, and voice so your audience connects with your story on an emotional level.

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How to Build a Brand Mythology that Turns Story into Culture
Learn how to transform your brand story into a lasting mythology that connects your purpose to culture and emotion.

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Free Resources

For those who like to start with their own hands. Here you’ll find tools designed to help you strengthen your brand identity, whether you’re starting fresh or fine-tuning.

Resources
How to Write a Brand Story That Sticks
Learn how to craft a brand story that resonates, connects emotionally, and strengthens your marketing and brand identity.

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Brand Designer or Graphic Designer? Whose Right for Your Business
In hospitality, branding is often the first impression. Here’s how to choose the right designer so you don't waste money.

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Brand Identity and Marketing
How to build a Brand Identity that gives people something they can trust and connect with.

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How to Master Cult Marketing and Get Your Brand Noticed
Some brands sell a vibe. Others build a following so loyal that it borders on obsession.

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The Great Gatsby Effect
What if I told you that you don’t need a billion-dollar budget to sell luxury? And that the secret to high-end branding isn’t price, but perception?

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When DIY Isn't Enough
Time for a Brand Refresh? Discover how a Refresh can help you save time and attract your dream clients.

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How to Nail Your Brand Positioning
In a world where attention is currency and brand loyalty is rare, the brands that win own a space in the customer’s mind.

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Mystery is the New Marketing Strategy
Ever wonder how Blind Boxes became Big Business? Here are the Cliff notes and a few ways you can make them work for you.

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What is Branding?
If you’re trying to grow a business that gets seen and sells, this is the clarity you’ve been craving.

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Bespoke Brand Identities & Marketing.

My brand identity and management services help founders turn ideas into enduring brands. Whether you’re crafting a new identity or nurturing your brand’s growth, this is where strategy meets storytelling and design becomes ritual.

A vintage photograph of a wall in a dimly lit parlor. The wall is decorated with French molding and painted a rich oxblood color. In front of the wall is a carved wood side table with two white tea cups and saucers perched on top, nestled between two worn leather cigar chairs with wooden feet, and a richly patterned Persian rug underfoot. Soft, warm natural lighting from the right casts shadows across the room, creating a dark and moody atmosphere.

The Parlor

Brand identity design that helps people see the value of what you do, whether you’re evolving or giving your brand long-overdue attention.

Arch over a garden pathway

The garden

A brand management subscription that handles your marketing materials, so you can get back to what you do best.

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