The Study

The Study houses a collection of blog posts that expand on real-life questions I stumble upon as a chronically online media consumer and brand designer.

The Great Gatsby Effect
What if I told you that you don’t need a billion-dollar budget to sell luxury? And that the secret to high-end branding isn’t price, but perception?

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Resources

Brand Audit Quiz

Find out if you need to refresh, rebrand, or make a few adjustments.

Take The Quiz

Storytelling Guide

A short guide to help you lay out the key details of your brand story.

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Audit Workbook

A condensed brand audit to help you see how your brand is performing.

Let’s Begin

Strategy Guide

A brief guide and laying out a basic brand strategy for your business.

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Brand Identity and Marketing
How to build a Brand Identity that gives people something they can trust and connect with.

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Brand Storytelling
How using Brand Storytelling and Worldbuilding in your branding and marketing can help you stand out in a crowded market.

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Guerrilla Marketing
Guerrilla Marketing is a powerful strategy to create impactful and shareable moments without a massive budget.

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How to Build a Cult Brand Without Selling Your Soul
You don’t need millions of followers or celebrity endorsements to build a loyal community. Get in, we're building a Cult.

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How to Master Cult Marketing and Get Your Brand Noticed
Some brands sell a vibe. Others build a following so loyal that it borders on obsession.

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How to Nail Your Brand Positioning
In a world where attention is currency and brand loyalty is rare, the brands that win own a space in the customer’s mind.

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How to build a Brand Strategy
How to build a Brand Strategy that speaks to the right audience and builds a loyal following for your business.

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Is It Time for a Rebrand?
Is It Time for a Rebrand? Nervous? That's ok. Sometimes, the smartest move is to let it burn and start again. Here's how.

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Mystery is the New Marketing Strategy
Ever wonder how Blind Boxes became Big Business? Here are the Cliff notes and a few ways you can make them work for you.

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Read this before your Brand Audit
How Brand Audits can help you identify gaps, inconsistencies, and what you've underutilized.

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The Great Gatsby Effect
What if I told you that you don’t need a billion-dollar budget to sell luxury? And that the secret to high-end branding isn’t price, but perception?

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What is Branding?
If you’re trying to grow a business that gets seen and sells, this is the clarity you’ve been craving.

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When DIY Isn't Enough
Time for a Brand Refresh? Discover how a Refresh can help you save time and attract your dream clients.

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Who Do You Choose?
Trying to choose between a brand designer and a graphic designer for your next project? But don't know who's the best fit? Read this.

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"Not every brand gets remembered. Some brands get worshiped."

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