You built something people want. But now it's outgrowing your ability to keep up.
You know the moment.
The one where you're scrolling your own Instagram and something feels... off. The fonts don't match the way they used to. The tone in last week's caption sounds like it came from a different person. That promo graphic your assistant threw together doesn't look wrong, exactly. Just not quite you.
You're not imagining it. Your brand is drifting.
Not because you stopped caring. But because you started succeeding. You're busier now. There are more locations, more staff, more customer requests, and more fires to put out. And somewhere in the beautiful chaos of scaling, the thing that got people in the door in the first place—your brand—started to blur at the edges.
And now, when you look at your brand in the wild, it doesn't feel like the thing you fought to build. It feels like a cover band playing your song.
You need someone who already knows the house style. Who can move fast without breaking things. Who shows up when you need them and doesn't require a briefing document every time you need a flyer.
That's why I built The Garden.
The Garden.
Brand Management & Marketing Support
The Garden is a monthly brand management subscription for founders who are done playing creative director on top of everything else they're managing.
This is not an agency retainer that bills you for strategy calls you didn't ask for. And it's not a freelancer you have to re-onboard every time you need something designed.
It's one person. Me. Someone who learns your brand, studies your aesthetic, understands your voice, and what you're building.
So when you need social content, a pitch deck, a media kit, a menu update, or a last-minute event flyer, you don't start from scratch. You send the request. And it comes back looking like it belongs to you.
Don't have a brand system yet?
That's where The Parlor comes in.
The Parlor
Bespoke Brand Identity
You're not behind. You're just at a different starting line.
The Parlor is where we build your brand from the ground up—or rebuild what's been growing wild without structure.
This is deep work. The kind that doesn't happen in a week. We're talking strategy, positioning, visual identity, voice, and the systems that keep it all intact as you grow.
Bring me your scattered visuals, unfinished ideas, and quiet ambitions. Together, we'll create something with culture and intention that stirs something deep.
Meet the Designer
Hi, I'm Viki.
I'm a Brand Designer and Creative Director based in Chicago. I design brand identities and manage marketing for founders in retail, hospitality, and entertainment.
The kinds of businesses that depend on atmosphere, return visits, and people telling their friends, "You have to go there."
I've built and maintained brand systems for nonprofits, lifestyle brands, and events. So I know what breaks when you're scaling. And I know what holds when you're too busy to babysit every piece of marketing that goes out the door.
I work with founders who refuse to blend in. Who built something worth protecting. And know that maintaining a brand is not the same as building one.
If that's you, step inside.
The garden is waiting.
Not ready yet? That's fine too.
You can start by looking at what I've built for others. Or keep scrolling for free resources I've made for founders who prefer to get their hands dirty first.
Free Resources
Here you’ll find tools designed to help you strengthen your brand identity, whether you’re starting fresh or fine-tuning.
Storytelling Guide
A brief introduction to brand storytelling, with a basic guide to telling relatable and engaging brand stories.
Brand Diagnostic
A short diagnostic survey that helps you determine if your brand needs a refresh, rebrand, or just a few adjustments.
Strategy Guide
Build a long-term plan for how your brand presents itself and connects with customers by developing its brand identity.
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