Brand Management & Identities for Founders who refuse to blend in.

You're not building a business that looks like everyone else's.

So why does your brand?

Hi, I'm Viki. I'm a Brand Designer and Creative Director based in Chicago. I design brand identities and markeing for founders in retail, hospitality, and entertainment.

The kinds of businesses that depend on atmosphere, return visits, and people telling their friends, "You have to go there."

I've maintained brand systems for nonprofits, lifestyle brands, and events for over ten years. I know what breaks as you're scaling. What holds when you're too busy to babysit every piece of marketing that goes out the door. And how to build campaigns that perform under pressure.

I build brand systems that are deliberately yours. With clear visual languages and repeatable strategies for branding, content, and marketing. And the framework to maintain it when the work gets heavy.

Step inside.
The garden is waiting.

The Garden

Brand Management & Marketing Support for Small Businesses

You've built a business that works and is gaining traction, but your marketing can't keep up. Your messaging is inconsistent, your marketing feels rushed, and your brand assets are scattered across three hard drives.

It's not that you don't care. You don't have time to manage creative work while running everything else. And you're done settling for solutions that look cheap or feel like another thing to manage.

The Garden is a brand management subscription for founders who want their marketing handled by someone who knows their business, including social media content, pitch decks, media kits, and whatever else your brand needs to show up consistently, delivered within two weeks.

This is for founders ready to invest in their brand the way they've invested in their product. If you're ready to stop improvising your marketing and start treating it like the asset it is, let's talk.