Brand Management & Marketing for Founders who refuse to blend In.

You built something people want. But now it's outgrowing your ability to keep up.

You know the moment.

The one where you're scrolling your own Instagram and something feels... off. The fonts don't match the way they used to. The tone in last week's caption sounds like a different person. That promo graphic your assistant threw together doesn't look quite right.

You're not imagining it. Your brand is drifting.

It’s not because you stopped caring. You're busier now. There are more staff, more customer requests, more locations, and more fires to put out. You just don’t have time to direct every post, proof every email, and make sure the flyer matches the menu design from last fall. So the edges of your brand started to fray.

And now, when you look at your brand, it feels like a cover band playing your song.

You need someone who knows the house style. That can move fast without breaking things. Who shows up when you need them and doesn't require a briefing document every time you need a flyer.

That's why I built The Garden.

A cobblestone path runs under a wooden pergola covered in blooming roses, leading to a sunlit, lush garden filled with greenery and colorful flowers. Warm sunlight filters through the pergola.

The Garden

Brand Management & Marketing for Small Businesses

The Garden is a brand management subscription for founders who want their marketing handled by someone who actually learns their business. Not just their logo and color palette, but who their customers are, what matters to them, and why they chose your business.

Here I produce your social content, pitch decks, media kits, menus, event materials, and whatever else your brand needs to stay consistent within one to two weeks. Without the contractor carousel or hourly billing.

If you are ready to invest in your brand the way you've invested in your product. And treat it like the asset it is, step inside.

Step Inside

You're not building a business that looks like everyone else's.

So why does your brand?

Hi, I'm Viki. I'm a brand designer and creative director based in Chicago. I design brand identities and manage brands for founders in retail, hospitality, and entertainment.

The kinds of businesses that depend on atmosphere, return visits, and people telling their friends, "You have to go there."

I've maintained brand systems for nonprofits, lifestyle brands, and events for over ten years. I know what breaks as you're scaling. What holds when you're too busy to babysit every piece of marketing that goes out the door. And how to build campaigns that perform under pressure.

I build brand systems that are deliberately yours. With clear visual languages. Repeatable strategies for branding, content, and marketing. And the framework to keep it intact when the work gets heavy.

If that's you, step inside.
The garden is waiting.

Step Inside

Human in a leather coat and a black beanie standing in front of an old billboard

Past Work

South Central Hotel

Hotel and Cafe Branding

The Nines Barbershop

Branding and Service App Design

Sicara

Branding and Dating App Design

view my Portfolio

Don't have a brand system yet?

Start here.

The Parlor

Bespoke Brand Identity

The Parlor is where we build your visual identity, positioning, and voice from the ground up, or rebuild what's been growing wild without structure.

With strategy and systems that keep it all intact as you grow. This is deep work. The kind that doesn't happen in a week.

Once your foundation is solid, head to The Garden to keep it maintained.

Enter the Parlor