
Meet the Designer
Hi, I'm Viki.
I'm a Brand Designer and Creative Director based in Chicago. I design brand identities and manage marketing for founders in retail, hospitality, and entertainment.
The kinds of businesses that depend on atmosphere, return visits, and people telling their friends, "You have to go there."
I've built and maintained brand systems for nonprofits, lifestyle brands, and events. So I know what breaks when you're scaling. And I know what holds when you're too busy to babysit every piece of marketing that goes out the door.
I work with founders who refuse to blend in. Who’ve built something worth protecting, and know that maintaining a brand is not the same as building one.
If that's you, step inside.
The garden is waiting.
How can we work together?

The Garden
Brand Management & Marketing Support
The Garden is a monthly brand management subscription for founders who are done playing creative director on top of everything else they're managing.
This is not an agency retainer that bills you for strategy calls you didn't ask for. And it's not a freelancer you have to re-onboard every time you need something designed.
It's one person. Me. Someone who learns your brand, studies your aesthetic, understands your voice, and what you're building.
So when you need social content, a pitch deck, a media kit, a menu update, or a last-minute event flyer, you don't start from scratch. You send the request. And it comes back looking like it belongs to you.

Don't have a brand system yet?
That's where The Parlor comes in.
The Parlor
Bespoke Brand Identity
You're not behind. You're just at a different starting line.
The Parlor is where we build your brand from the ground up, or rebuild what's been growing wild without structure.
This is deep work. The kind that doesn't happen in a week. We're talking strategy, positioning, visual identity, voice, and the systems that keep it all intact as you grow.
Bring me your scattered visuals, unfinished ideas, and quiet ambitions. Together, we'll create something with culture and intention that stirs something deep.

Not sure where to start? That's fine too.
You can start by visiting my portfolio to see what I've built for others. Or grab some free resources designed to help you strengthen your brand identity, whether you’re starting fresh or fine-tuning.

Storytelling Guide
A brief introduction to brand storytelling, with a basic guide to telling relatable and engaging brand stories.

Brand Diagnostic
A short diagnostic survey that helps you determine if your brand needs a refresh, rebrand, or just a few adjustments.

Strategy Guide
Build a long-term plan for how your brand presents itself and connects with customers by developing its brand identity.