Brand Management & Marketing for Founders who refuse to blend In.

You built something people want. But now it's outgrowing your ability to keep up.

I design brand identities and manage brand assets for founders in retail, hospitality, and entertainment. So your brand stays as intentional at scale as it was on day one.

That means no more late nights in Canva. No more approving designs that almost feel right. And you stop being the bottleneck because someone else is maintaining the aesthetic while you run the business.

You’ll have time to focus on what you actually love. The menu development, the customer experience, and the creative vision that made people notice you in the first place.

A brand that opens doors, tells your story, and turns strangers into believers, all while you're not in the room. Customers see consistency, investors see professionalism, and you see the brand you built, held intact.

You’ll be able to grow without worrying about the edges fraying, because someone is protecting the details that matter. Ensuring that every post, flyer, and pitch deck looks like it came from the same careful hands.

And eventually, you stop over-explaining yourself.

A cobblestone path runs under a wooden pergola covered in blooming roses, leading to a sunlit, lush garden filled with greenery and colorful flowers. Warm sunlight filters through the pergola.

The Garden.

Brand Management & Marketing Support

The Garden is a monthly brand management subscription for founders who are done playing creative director on top of everything else they're managing.

This is not an agency retainer that bills you for strategy calls you didn't ask for. And it's not a freelancer you have to re-onboard every time you need something designed.

It's one person. Me. Someone who learns your brand, studies your aesthetic, understands your voice, and what you're building.

So when you need social content, a pitch deck, a media kit, a menu update, or a last-minute event flyer, you don't start from scratch. You send the request. And it comes back looking like it belongs to you.

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Don't have a brand system yet?

That's where The Parlor comes in.

The Parlor

Bespoke Brand Identity

You're not behind. You're just at a different starting line.

The Parlor is where we build your brand from the ground up—or rebuild what's been growing wild without structure.

This is deep work. The kind that doesn't happen in a week. We're talking strategy, positioning, visual identity, voice, and the systems that keep it all intact as you grow.

Bring me your scattered visuals, unfinished ideas, and quiet ambitions. Together, we'll create something with culture and intention that stirs something deep.

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Human in a leather coat and a black beanie standing in front of an old billboard

Meet the Designer

Hi, I'm Viki.

I'm a Brand Designer and Creative Director based in Chicago. I design brand identities and manage marketing for founders in retail, hospitality, and entertainment.

The kinds of businesses that depend on atmosphere, return visits, and people telling their friends, "You have to go there."

I've built and maintained brand systems for nonprofits, lifestyle brands, and events. So I know what breaks when you're scaling. And I know what holds when you're too busy to babysit every piece of marketing that goes out the door.

I work with founders who refuse to blend in. Who built something worth protecting. And know that maintaining a brand is not the same as building one.

If that's you, step inside.
The garden is waiting.

About Me

Not ready yet? That's fine too.

You can start by looking at what I've built for others. Or keep scrolling for free resources I've made for founders who prefer to get their hands dirty first.

South Central Hotel

Hotel and Cafe Branding

The Nines Barbershop

Branding and App Design

Stigma Swear Jar

Fundraising Campaign

view my Portfolio