The Nines logo
Logo for "The Nines" barbershop, featuring a barber pole in the text, with address 3206 Khale Street, Saint Stephen, SCLogo for "The Nines" barbershop, featuring a barber pole in the text, with address 3206 Khale Street, Saint Stephen, SC

Branding, App Design, and Packaging

The Nines Barbershop

Established in the 1950s, The Nines Barbershop has been a beacon of style and sophistication for over seven decades. Owned and operated by the Johnson family, this luxury barbershop has become a cherished institution, blending traditional barbering techniques with modern amenities. From the moment clients step through its doors, they are greeted with an ambiance that exudes class and comfort, featuring plush leather chairs, mahogany woodwork, and a meticulously curated selection of grooming products.

With their deep-rooted commitment to excellence and community, the Johnson family has cultivated a loyal clientele that spans generations. Each barber is trained in cutting and styling and the importance of personalized service. This dedication to detail ensures that every visit to The Nines is a unique experience, whether for a classic shave, a contemporary haircut, or a luxurious grooming treatment. The barbershop also serves as a cultural hub, hosting events and gatherings celebrating black heritage and community connections.

Today, the third generation of the Johnson family continues to uphold the legacy of their forebears, integrating innovative trends while preserving the timeless traditions that define The Nines as a symbol of pride and resilience, reflecting the family's enduring passion for their craft and their unwavering commitment to excellence. As The Nines looks to the future, it remains steadfast in its mission to provide unparalleled service and to be a pillar of the community it has served with distinction for over seventy years.

Three grooming products on a light surface: a black pump bottle labeled Goat Milk & Honey Cream, a round jar labeled Ginger & Aloe Gel, and a smaller tin labeled Lemon & Honey Pomade.Product photoGrooming product on a light surface: a round jar labeled Ginger & Aloe Gel.Grooming product on a light surface: a black pump bottle labeled Goat Milk & Honey Cream
A smartphone displays a blurred background with the logo The Nines featuring a barber pole, along with the address 2306 Khale Street, Saint Stephen, SC written underneath.A smartphone screen displays a barber booking app showing previous barber details, available barbers, and an upcoming block party event featuring food, jazz, and house music on August 10.A smartphone screen displaying a list of available barbers with names, services offered, and their next available appointment times. The list includes six barbers and various appointment dates and times.A smartphone screen displays a barber booking app showing a photo of a man labeled Omar Brown and a list of available haircut appointment dates and times.A smartphone displaying a flyer for a Mens Wear Showcase event, featuring two stylishly dressed men in suits standing confidently outside a building. Event details and ticket prices are visible below the image.
A tablet displaying a website titled The Legacy Continues rests on a bed beside a stylus and a pair of black headphones. The bed has light-colored striped bedding.
A barber cuts a boys hair in a salon. Overlaid text reads: 30% off Kids & Teens Cuts and Loc Retwists, August 12th-26th. Reserve a chair on our app now! The Nines barbershop logo is shown at the top.A man with braided hair and a full beard looks down thoughtfully. He is wearing a black T-shirt with the words BLACK ART MATTERS in bold orange letters. The background is blurred with sunlight.A man with blond dreadlocks wearing sunglasses and a light blue shearling coat stands outdoors near a building and parked cars, looking down with a neutral expression.A barber wearing black gloves carefully styles a clients curly, highlighted hair in a modern barbershop with mirrors and shelves in the background.Event poster for The Nines Mens Wear Showcase, September 14th–15th, featuring shoes, apparel, and accessories from 10:00 AM to 8:00 PM. Text overlay on a dark image of a man wearing sunglasses and a hat.A man wearing a black coat, white ribbed sweater, and sunglasses stands outdoors in front of a leafy bush with red berries.A barber cuts a boys hair in a salon. Overlaid text reads: 30% off Kids & Teens Cuts and Loc Retwists, August 12th-26th. Reserve a chair on our app now! The Nines barbershop logo is shown at the top.A young man with dreadlocks, wearing a black leather jacket, stands in profile on a brick sidewalk in front of a brick building with barred windows and a parked motorcycle.Event poster for The Nines Mens Wear Showcase, September 14th–15th, featuring shoes, apparel, and accessories from 10:00 AM to 8:00 PM. Text overlay on a dark image of a man wearing sunglasses and a hat.

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