Branding made of Ritual & Rebellion, for those who want their work remembered.

Bespoke Marketing, Brand Identities, and Brand Management.

Customers fall for a brand the same way they fall for a lover. A spark. A story. A feeling that says this one understands me. Branding shapes that desire, and storytelling keeps it alive. When a small business has both, the possibilities are endless.

Your brand isn't a logo sitting pretty on a page. It is your most charming employee and your fiercest advocate. It shakes hands on your behalf. It tells your story when you're not in the room. And it ensures your business stays on their mind long after the first impression.

I help small businesses create identities and communities people want to be part of, by building loyalty through strategic branding and storytelling that leaves people craving more.

The Garden

Brand Management & Marketing Support

Your brand is alive. It needs rhythm, care, and presence. Join The Garden to keep your marketing and branding in bloom. And tended to with precision, consistency, and artistry.

This is a subscription service for founders who want their campaigns and content handled with the same care they give their craft. Think of it as having a brand steward at your side.

  • Monthly or seasonal brand management
  • Campaign planning and execution
  • Consistent visuals and messaging across platforms
  • Marketing support that keeps your presence sharp and magnetic

You focus on growth. I’ll keep the brand tended.

Step into the Garden
A cobblestone path runs under a wooden pergola covered in blooming roses, leading to a sunlit, lush garden filled with greenery and colorful flowers. Warm sunlight filters through the pergola.
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The Parlor

Bespoke Brand Strategy & Identity

The Parlor is a transformative space where we co-create your identity with intention, artistry, and strategy.

Bring me your scattered visuals, unfinished ideas, and quiet ambitions. Together, we’ll shape a brand that stirs something deep, with clarity and culture.

This is for founders ready to claim their next chapter. A leather seat, a slow pour, and a custom ritual built for your brand.

Enter the Parlor
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Hi, I'm Viki.

The designer and keeper of the Parlor and the Garden.

I craft bold identities and seductive marketing for founders who want more than surface polish.

From vintage grit to modern glam. Whether you need a co-creator to shape your identity or a steward to tend your marketing day-to-day.

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Previous Work

South Central Hotel

Hotel and Cafe Branding

The Nines Barbershop

Branding and App Design

Sicara

Dating App and Branding

View my Portfolio
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Free Resources

For those who like to start with their own hands. Here you’ll find tools designed to help you strengthen your brand identity, from brand strategy guides to quizzes, whether you’re starting fresh or fine-tuning.

Girl writing a letter

Brand Storytelling Guide

A brief introduction to brand storytelling, with a basic guide to telling relatable and engaging brand stories.

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A person in dark clothing holds a hand mirror, reflecting bare trees in a forest. The photo is in black and white, creating a moody and mysterious atmosphere.

Brand Audit Workbook

A condensed brand audit to see how your brand is performing and determine if it's time for a brand refresh.

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A close-up, dramatic image of black chess pieces, with the queen prominently in the center, surrounded by other pieces, against a dark background.

Brand Strategy Guide

Build a long-term plan for how your brand presents itself and connects with customers by developing its brand identity.

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More Resources